Free 7-Module Course
Everything the $900 courses teach — free, open, and ungated.
A 7-module SEO course for therapists. Free, open, ungated. Built by a therapist and a dev who got tired of watching clinicians get scammed.
Why I Give This Away
The average 6-week therapist SEO course charges $300 to $900. Most of them bundle "1-on-1 coaching" or "consultations" to justify the price — and most of what they teach is stuff Google publishes for free. They just package it behind a paywall and slap an urgency timer on it.
I got tired of watching colleagues spend rent money on that. Grad school doesn't teach you how to run a business. I happen to have a partner who's been doing SEO since 2012 — you shouldn't need that kind of luck to get straight answers.
If you get stuck or want a second set of eyes on your site, you don't need a paid coach. You can email me and I'll give you direct advice — zero sales pitches, just free help.
This is the course the industry doesn't want to exist.
What You'll Learn
How Search Actually Works
Before you can optimize anything, you need to understand what Google actually does. No jargon, no myths — just the mechanics.
3 lessonsYour Google Business Profile
GBP is the single highest-ROI action for therapists. 28% of clients find their therapist through Google — and this is where they land.
3 lessonsYour Website
Your website is your digital office. What it needs, what it doesn't, and how to stop paying $200/month for a template.
3 lessonsPsychology Today and Directories
26% of clients come through directories. Your PT profile is not a résumé — it is a conversion tool.
2 lessonsReferral Networks
39% of clients come through PCP referrals. This is the channel every SEO course ignores because there is nothing to sell you.
2 lessonsThe 2026 Playbook
AI Overviews changed everything. Here is what actually works right now — and what the courses selling 2023 tactics won't tell you.
2 lessonsProtecting Yourself
How to spot a marketing scam, what questions to ask before hiring anyone, and when to walk away.
3 lessonsWhat Others Charge
Your Implementation Roadmap
You do not need to do everything at once. Here is a realistic timeline.
Complete Modules 1–2. Claim and fully optimize your Google Business Profile. Set your monthly posting reminder.
Complete Module 3. Audit your website structure. Write your somatic copy. Set up HIPAA-compliant email.
Complete Modules 4–5. Rewrite your PT profile using the 3-Box Funnel. Send your first 5 referral emails.
Complete Modules 6–7. Add question headings and FAQ sections to your service pages. Establish your monthly routine.
Run your monthly routine (2–3 hours/month). Write 1 niche blog post per month. Send 1 new referral outreach per month. Watch for your first Google-attributed client.
Compound. Your cost per acquisition approaches zero. Your referral network runs on momentum. Your monthly routine is automatic.
Ready to Start?
No signup. No email. Just start learning.
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