Yours is probably in here:
why do therapists struggle to get clients·therapist website help·google ads for therapists·psychology today monthly cost·leaving group practice to go solo·does a therapist need a niche to rank on google
Marketing for therapists · Liz Wooten LPC You didn't go to grad school to learn SEO.
I'm Liz, an LPC who learned it anyway, the hard way, and used it to fill my own practice. Everything I learned is free on this site. If you'd rather not do it alone, that's the other thing I do.
20 minutes. My real calendar. No pitch.
the first question everyone has
“Is this another grifter?”
Fair question. This industry runs on template mills that rent you a website forever and programs that teach what a good guide covers for free.
So don't take my word for anything. The whole method is published here. Free. No email gate. Licensed so you can keep it. If I'm a grifter, I'm doing it backwards.
the question under the question
“I can't afford this.”
I remember checking my bank account before buying groceries. So the pricing is built for that reality.
The Collab Session is $250. Flat. Once. The build is free. After that you pay what you feel it's worth, when it's working. And the $250 buys ownership of everything: domain, content, code. Immediately.
The big-name alternative is $99 to $349 a month, forever.
the question that should be asked more
“Will this actually work?”
I won't promise you rankings. Anyone who promises you page one is selling weather.
One session where we map your practice, your voice, your goals. No black box. The process is public.
the reasonable follow-up
“Who are you people?”
I'm Liz. LPC, private practice, thirty-plus clients a week. I built that from nothing, with no family money, no marketing training. Google didn't hand me a caseload. I took one.
The "we" is me and my partner, Justin Wooten, who builds the technical side. I speak therapist. He speaks systems. Nothing about your practice gets lost in translation.
two kinds of therapists land here
Which one is you?
Solo by choice. Just done doing the marketing alone.
You like running your own practice.
The BuilderYou built the practice. Somehow every website problem is yours now.
Your clinicians are good at therapy. Nobody on payroll is good at Google.
Not sure yet? That's fine. Book a free Fit Check →
Everything I know is free. On purpose.
This industry sells information asymmetry — the gap between what you know and what they charge to know. Six pillars, twenty-nine deep dives. How clients find therapists. What SEO actually involves. Which scams are circling right now. Whether Psychology Today earns its monthly fee.
Read it all. Hire nobody. That outcome still counts as a win here.
Niche · 3 Directories · 4 Voice · 3 Ideal Client · 2 Landscape · 9 Evaluating · 8
The last few questions.
What does the Fit Check cost?
Nothing. Twenty minutes on my real calendar. If we're not a fit, you leave with notes, not a pitch.
What does it cost after the $250?
Whatever you decide it's worth — pay-what-you-feel, once it's built and working. The $250 is the only required payment, and paying it means you own everything from that moment. $32/mo hosting.
Do I need to have my niche figured out?
No. Finding it is most of what the session is for. The free niching framework is a preview of how we'll do it.
Is Psychology Today enough on its own?
The library has the full breakdown, including when PT is genuinely worth the fee.
I got burned by a marketing company before.
Not a question, but fair. Everything here runs in the open: public method, public pricing. Verify first. Book second.
the only door
Free 20-Minute Fit Check.
One conversation on my actual calendar. We figure out whether your practice needs the session, just the free library, or nothing at all. Two of those three cost zero dollars.
If this feels right, book it. If not — the guides are free either way.
Looking for therapy instead? That's the other site: enlitens.com →