Before anything else, we talk.
Every path below starts with a free 20-minute Fit Check. This isn't a sales call. It's a conversation where we figure out if we're a good fit on values and goals—and whether this actually makes sense for you.
If it doesn't, we'll tell you. If we think someone else would serve you better, we'll say that too.
No commitment until we both agree it's a fit.
We don't do blind quotes or bloated retainers. Everyone starts the exact same way.
We don't build websites for strangers. Before we write a line of code, we have to know your clinical voice, your goals, and your practice.
"You leave this 1-on-1 session with a rewritten Psychology Today profile and a brand strategy roadmap. Even if you never want a website from us, you get your money's worth today."
* This is a mandatory prerequisite for all website builds.
Learn MoreOnce we know your strategy, we build the engine. A fast, custom-coded site (no bloated WordPress templates) built specifically to rank.
Infrastructure: $32/mo
Servers cost real money. This covers the heavy lifting of hosting, backups, security, SSL, and domain renewals so you never have to worry about the tech breaking.
Why is the build free? We built systems that make each additional website near-zero marginal cost for us to spin up. If the work helps you get clients, donate what you feel it was worth to your practice.
Ownership: included.
Your $250 Collab Session already bought it — the site, content, and domain are yours from day one. No extra donation, no strings.
Multi-provider sites, individual provider SEO pages, and complex scheduling. It works on the exact same $250 Collab Session model, just with a larger scope.
See Group PricingIf you run a group practice, standard templates fail because they don't give each provider the SEO weight they need to fill their own caseloads. We build architectural solutions for scaling clinics.
We don't write monthly blog posts or manage Google Business Profiles for you anymore. Instead, we teach you exactly how to do it yourself without paying a marketer $500/month.
Our DIY SEO Course is live now.
Start the SEO CourseThe copywriting course is live too — start it here.
You own everything from the moment you've paid for your Collab Session. The site, the content, the domain — all of it. The $250 is the only required payment, and ownership comes with it.
The build itself is free. Once the site is live and working, donate what you feel it was worth — or don't. Same quality, same care, either way.
If you ever stop paying hosting ($32/mo), the site goes down — but the files are yours, and there's no drama, no guilt trip, no hostage games.
We're not here to trap you. We're here to do good work for people who want it.
We're not going to trash-talk other agencies. But you should know what the market looks like.
| Service | Typical Agency | Our Price |
|---|---|---|
| Custom website build | $3,000 - $8,000+ | Free (PWYW) |
| Monthly retainer | $1,500 - $10,000/mo | $32/mo hosting |
| SEO setup | $500 - $5,000 | Included |
We're not free because we cut corners. We're free because we built systems that work, and we don't need your money to survive. You're paying for hosting — not overhead, not brand names, not somebody's downtown office.
AEO (Answer Engine Optimization), GEO (Generative Engine Optimization), Brand Mentions. You might have heard these as the hot new thing in SEO.
Here's the honest truth: this is built on the same foundations as good SEO.
AEO and GEO are real, evolving disciplines — but they lean on the same authority, relevance, and structured-content signals that solid SEO already optimizes for. When we build your site, we structure content so it can be pulled into featured snippets, AI summaries, and direct answers. So if someone's selling you "AEO" or "brand mentions strategy" as a separate line item, it's worth asking what they're actually doing differently.
You shouldn't—not yet. That's what the Fit Check is for. We talk, you ask whatever you want, and we both decide if this makes sense. I'd rather lose a sale than work with someone who feels pressured into it.
Then we figure out why. A website is one piece of a bigger picture—your referral network, your niche clarity, your Google Business Profile, your Psychology Today presence. If something's not working, we troubleshoot together. We don't just build and disappear.
I get it. The therapy marketing space is full of people who've never sat across from a client, selling you cookie-cutter templates and calling it "custom." I'm a therapist. I built this because I was frustrated by the same stuff you are.
Nothing. If you want to DIY it and you've got the time, go for it. Those platforms work fine for getting something up. But if you want something that actually sounds like you, ranks in search, and doesn't look like every other therapy site—that's what we do. We build it. You own it.
Because I remember what it felt like to need help and not be able to afford it. My partner, Justin Wooten, built systems that make each website near-zero marginal cost. So we stopped putting a price on it. If the work helps you, donate what you feel it was worth. If you can't — you get the same quality. No asterisk.
Book a free 20-minute Fit Check. No commitment before we talk. No pressure during. Just a conversation.
If it's not a fit, we'll tell you. If we think you'd be better served by someone else, we'll say that too.
Book a Free Fit Check20 minutes. No commitment. Just a conversation to see if we're a good fit.