[ Solo Therapist Marketing ]
You Do Therapy, We Do The Rest
You didn't go to grad school to learn SEO. And you shouldn't have to. We handle your marketing while you do what you trained for.
Liz Wooten, LPC • Therapist-built • You own everything
The system wasn't built for us.
You're seeing 20 clients a week, handling your own scheduling, managing insurance paperwork, and somehow you're also supposed to be a marketing expert?
The part grad school skipped:
Directories are crowded.
Your Psychology Today profile is one of hundreds of thousands. The same headshot-plus-bio format everyone else uses. The same hope that someone scrolling through will somehow pick you.
Agencies are expensive.
Custom therapist websites typically run $2,000 – $8,000¹. Full-service marketing retainers? $1,500 – $5,000/month². That's before ad spend.
Coaches teach you to do it yourself.
They're not bad people. But you're already doing too much yourself. The last thing you need is another course, another framework, another "if you just follow my system" promise.
Template websites make everyone look the same.
The soft blues. The stock photo of someone staring thoughtfully out a window. The same "Welcome, I'm glad you're here" opener that every other therapist uses.
And the spending reflects it: in Heard's 2026 survey of nearly 2,000 practices, the typical therapist spends around $500 a year on marketing³ — not because they don't want help, but because the help that exists is priced out of reach.
There's a gap here. We built something to fill it.
This is for the solo therapist who:
This page was written for you.
Not solo?
If you're running a group practice with multiple providers, that's a different scope. We work with groups too — but this page is about solo practitioners.
Learn about group practice options →Want to DIY?
We have a path for that with free resources. Real resources, not a bait-and-switch.
Explore DIY →I figured this out the hard way.
I have two Master's degrees. I'm working on my third. And I've never had a safety net.
When I started my practice, I had no support. No marketing budget. No one to show me how to get clients. I built Enlitens while living paycheck to paycheck, applying to insurance panels alone, and figuring out every single thing myself.
I'm still waiting on Blue Cross Blue Shield — it's been two years.
I'm not here to tell you I have it all figured out. I'm still building. Still learning. Still in the trenches with my own practice, seeing 30+ clients a week.
But I did figure out the marketing part. The hard way. Trial and error. Reading everything I could find. Testing what works. Building systems that actually function.
Now I'm building what I wish I had when I started.
"Not a course. Not a coaching program. An actual service where we do the work — and you own the result."
The Two-Step Process
Every project starts with a free 20-minute Fit Check. A conversation — not a sales call — where we figure out if we're a good fit. No commitment until we both agree it makes sense.
The Collab Session
$250
One call. Real clarity.
We don't build websites for strangers. Before we write a line of code, we have to know your clinical voice and goals. You leave this 1-on-1 session with real deliverables, including a rewritten Psychology Today profile.
* This is a mandatory prerequisite for all website builds.
Learn More →Website + SEO Build
Free
Free to build. Pay what you feel after.
A complete, custom-built website for your practice. Not a template. Not a cookie-cutter layout. A site that sounds like you and works for your clients.
- Custom design and build (Astro)
- SEO foundations (schema, structure, speed)
- Mobile-responsive design
- Technical SEO maintenance
- Updates included (no hourly fees)
Want to write your own blogs?
We don't write monthly blog posts or manage Google Business Profiles for you anymore. Instead, we teach you exactly how to do it yourself without paying a marketer $500/month.
Our DIY SEO Course is live now.
Start the SEO Course →The copywriting course is live too — start it here.
Ownership: Two Paths
This matters. With most services, you're renting. Stop paying and you lose everything. We do it differently.
| Path | What You Own | If You Stop Hosting |
|---|---|---|
| Every build | Everything. Site, content, domain. | Site goes down, but files are yours |
No contracts locking you in. No guilt trips. No "we own your domain" games.
We're not here to trap you. We're here to do good work for people who want it.
What the market actually charges.
We're not going to trash-talk other options. But you should know what's out there so you can make an informed decision.
| Service | Market Range (2025) | Our Price |
|---|---|---|
| Custom therapist website | $1,500 – $8,000+ | Free (PWYW) |
| Therapist SEO (monthly) | $750 – $2,100/mo | Included |
| Full-service retainer | $1,200 – $2,500/mo | $32/mo hosting |
Based on our research of therapist-specialized agencies in 2024–2025. We compared over a dozen pricing pages so you don't have to.
Why the difference?
We're not an agency. My partner, Justin Wooten, built systems that make each build near-zero marginal cost. You're not paying for overhead — you're paying for hosting. That's it.
The Partnership
I'm not doing this alone. I work with a partner who builds everything behind the scenes.
The weird part? He's your ideal client.
My partner, Justin Wooten, is AuDHD and grew up in state care. He spent years trying to find therapists who actually got it. Most didn't. Now he does this work so your website doesn't fail the people who need it most.
Published psychology, neuroscience, and marketing science — cited, checked, and actually used in your build.
This started as part of my neuroscience master's research. "Research-backed" means cited, peer-reviewed, checked.
Workflows built for how therapy practices actually run. Not repurposed marketing software.
You get me for strategy, voice work, and monthly check-ins. The backend runs on systems Justin spent nearly a year building. He doesn't do the talking — but you'll feel his work in everything that runs.
Questions you're probably asking
My time: $250 for the mandatory Collab Session, $125/hr for any consulting followups. Hosting: $32/mo. The website build and core SEO foundations are free — and the $250 already bought you ownership of the site, content, and domain. Donate what you feel it was worth once it's live, or don't. Same quality either way.
Then we figure out why. A website is one piece of a bigger picture — your referral network, your niche clarity, your Psychology Today presence, your Google Business Profile. If something's not working, we troubleshoot together. We don't just build and disappear.
No contract. No lock-in. Hosting is $32/mo, cancel anytime. You own the site, content, and domain from the moment you've paid for your Collab Session — the files are yours even if you stop hosting.
Fair question. The therapy marketing space is full of people who've never sat across from a client, selling cookie-cutter templates and calling it "custom." I'm a therapist. I built this because I was frustrated by the same stuff you are. If it doesn't feel right after our Fit Check, don't move forward. No pressure.
Nothing. If you want to DIY it and you've got the time, go for it. Template builders work fine for getting something up. But if you want something that actually sounds like you, ranks in search, and doesn't look like every other therapy site — that's what we do. We build it. You own it.
Because I remember what it felt like to need help and not be able to afford it. My partner, Justin, built systems that make each website near-zero marginal cost. So we stopped putting a price on it. If the work helps you, donate what you feel it was worth. If you can't — same quality, no asterisk.
Custom website design and build (Astro), SEO foundations, mobile-responsive design, technical SEO maintenance, and ongoing updates. All managed for you. No hourly fees.
Ready to talk?
Book a free 20-minute Fit Check. No commitment before we talk. No pressure during. Just a conversation.
If it's not a fit, we'll tell you. If we think you'd be better served by someone else, we'll say that too.
20 minutes. No commitment. Just a conversation to see if we're a good fit.