Free 7-Module Course
Write your website, bio, and emails in your own voice — not the “Professional Therapist” costume.
A free copywriting course for therapists. Find your voice, understand the client you're writing to, and write your About page, hooks, and emails so they sound like you — not like everyone else.
Why this is free
Most of us were never taught to write about our own work. Grad school covered attachment theory and the DSM; nobody covered how to describe what you do without sounding like a brochure. So the words come out stiff — the acronyms, the "warm and collaborative," the bio that could belong to anyone — and the right client scrolls past a page that doesn't sound like the person they'd actually sit across from.
That gap isn't a flaw in you. It's a gap in the training. This course closes it: seven modules that take you from "my writing doesn't sound like me" to a voice, an About page, and emails that do — in your words, not a marketer's.
And the business reason, plainly: my other work is building websites for therapists, and a course that makes your writing better is the best ad I could run — whether or not you ever hire me. Most of you won't, and the course costs you nothing either way.
If you get stuck, you don't need to buy anything. You can email me and I'll give you a straight answer — no pitch.
What You'll Learn
Find Your Voice
Before you can write like yourself, you have to hear what “yourself” sounds like. Catch your real voice and learn to tell it apart from the costume.
2 lessonsBuild Your Ideal-Client Profile
You already know your ideal client better than any marketer ever could. Turn what you know — ethically — into the person you write every word to.
3 lessonsPersuasion Without the Ick
You can move someone toward help without a single manipulative move. The tools that work because they're true — and the hard lines you never cross.
2 lessonsHooks, Headlines & Your One-Liner
The twenty words that make the right stranger stop, the one sentence they can repeat about you, and how to aim the same hook at any surface.
3 lessonsThe About Page
The page every therapist writes last and badly. Step out of your own chair, into your client's, and write the one page that does the most work.
2 lessonsEmail & The Follow-Up
The reply loses more good clients than any page you'll ever write. The inquiry reply that keeps them, and the follow-up that respects the silence.
2 lessonsEditing & Showing Up
The two skills that keep everything else alive: the edit ritual you run on any draft, and the move that turns one idea into a week of showing up.
2 lessonsWhat You'll Walk Away With
You don't have to do it all at once. Each module hands you one real thing you keep.
Your voice, captured — a swipe file of your own best lines and a 60-second filter that catches the costume before you publish.
Your ideal client on paper — who you're writing to, how they read, and what stops them from reaching out.
A way to move people you can live with — five tools that work because they're true, and the hard lines you never cross.
Your hooks and your one-liner — the twenty words that make the right stranger stop, and the sentence they can repeat about you.
Your About page — the one every therapist writes last and badly, written well and in your own voice.
Your emails and the habit that keeps it alive — the reply that keeps good clients, the edit ritual, and the move that turns one idea into a week of showing up.
Ready to Start?
No signup. No email. Just start writing.
Start Module 1 Now